Every publishing voice on PeopleOnly is a real, identity-verified person. Build a self-serve campaign, targeted automatically to the audience you choose — reviewed by PeopleOnly before it ever goes live.
PeopleOnly requires KYC identity verification for every publishing journalist and citizen — not bots, not fake accounts, not purchased followings. The premium CPM reflects that your ad runs alongside real, verified voices your audience already trusts.
Set your targeting once — areas, content types, beats, content sensitivity exclusions — and PeopleOnly's ad engine automatically shows your campaign as its own labeled ad in the feed to readers whose content matches your targeting, based on real audience fit. It's never attached to or embedded in any specific creator's own article — a separate placement, always. One setup step, and your campaign runs itself.
Placement is matched to the plain targeting criteria you choose — not a behavioural profile. There is no retargeting, no shadow profiling, no third-party trackers of any kind. Zero third-party tracking is a platform-wide commitment, not an advertiser-only feature.
You see your full campaign cost before you confirm — no hidden fees, no surprise charges. Advertising revenue on PeopleOnly, including from your campaign, also helps fund compensation for the independent journalists whose reporting is read here, based on how many people actually read it — not on which specific ad happened to run near it.
Every ad on PeopleOnly carries the label "Sponsored · PeopleOnly ad network — Placed by PeopleOnly based on audience match · Not selected by, or an endorsement from, any creator." Readers always know it's a paid placement, and that no individual creator chose or endorsed it.
Register your business
Create a verified advertiser account — free, no credit card required to start building a campaign.
Build your campaign
A simple 4-step wizard: choose your targeting (areas, content types, beats, content sensitivity), your creative, and your budget.
Pay upfront, submit for review
Your full budget is charged securely, before PeopleOnly reviews your campaign. If it's rejected, you're refunded automatically and in full.
Runs automatically as its own feed placement
Once approved, your ad appears automatically as its own independent, labeled item in the feed to readers whose content matches your targeting — never embedded in or attached to any specific creator's own article.
Tracked honestly
Your ad runs with accurate impression and click data, all from real, verified voices and their real audiences.
Registration is free, and you see the full cost breakdown before you confirm.
Register as an advertiser →