Every publishing voice on PeopleOnly is a real, identity-verified person. Build a self-serve campaign, targeted automatically to the audience you choose — reviewed by PeopleOnly before it ever goes live.
PeopleOnly requires KYC identity verification for every publishing journalist and citizen — not bots, not fake accounts, not purchased followings. The premium CPM reflects that your ad runs alongside real, verified voices your audience already trusts.
Set your targeting once — areas, content types, beats, content sensitivity exclusions — and PeopleOnly's ad engine places your campaign across every matching creator's content automatically. There's no browsing individual creators, no proposals, no back-and-forth negotiation.
Placement is matched to the plain targeting criteria you choose — not a behavioural profile. There is no retargeting, no shadow profiling, no third-party trackers of any kind. Zero third-party tracking is a platform-wide commitment, not an advertiser-only feature.
PeopleOnly takes a platform fee (shown before you confirm your campaign); the rest funds an ad revenue pool that verified journalists earn from based on confirmed reads of their own reporting — not on which specific ad happened to run near it. No hidden fees, no surprise charges.
Every ad on PeopleOnly carries the label "Sponsored · PeopleOnly ad network — Placed by PeopleOnly based on audience match · Not selected by, or an endorsement from, any creator." Readers always know it's a paid placement, and that no individual creator chose or endorsed it.
Register your business
Create a verified advertiser account — free, no credit card required to start building a campaign.
Build your campaign
A simple 4-step wizard: choose your targeting (areas, content types, beats, content sensitivity), your creative, and your budget.
Pay upfront, submit for review
Your full budget is charged via secure Paddle checkout, before PeopleOnly reviews your campaign. If it's rejected, you're refunded automatically and in full.
Runs automatically across matching creators
Once approved, your ad appears across every eligible creator's content matching your targeting — no manual picking, no per-creator deal.
Tracked honestly
Your ad runs with accurate impression and click data, all from real, verified voices and their real audiences.
Registration is free, and you see the full cost breakdown before you confirm.
Register as an advertiser →